/ˌsaɪkəυ'græfɪks/ noun
the study of the life style of different sectors of society for marketing purposes
Psychographics can help define the market segment we should be aiming for with our product.
(NOTE: takes a singular verb)

Marketing dictionary in english. 2015.

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Look at other dictionaries:

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  • psychographics — [sī΄kō graf′iks] n. in marketing and advertising, the study of the values, attitudes, etc. of a consumer population pl.n. these values, attitudes, etc …   English World dictionary

  • psychographics — noun plural but singular or plural in construction Etymology: psych + graphics (as in demographics) Date: 1968 market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also …   New Collegiate Dictionary

  • psychographics — /suy keuh graf iks/, n. (used with a sing. v.) the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. [PSYCHO + (DEMO)GRAPHICS] * * * …   Universalium

  • psychographics — noun The use of demographics to obtain marketing data from peoples attitudes, lifestyles etc …   Wiktionary

  • psychographics — plural noun [treated as sing.] the study and classification of people according to their attitudes, aspirations, etc., especially in market research. Derivatives psychographic adjective …   English new terms dictionary

  • psychographics — psy·cho·graphics …   English syllables

  • Psychographics — RadioPP Research term dealing with listener personality, such as attitude, behavior, values, opinions, and beliefs …   Audio and video glossary

  • psychographics — …   Useful english dictionary

  • psychographic — psychographics UK US /ˌsaɪkəˈɡræfɪks/ noun [U] ► MARKETING the study of customers in relation to their opinions, interests, and emotions: »Psychographics can help you to identify the young, urban clients you are looking for. psychographic… …   Financial and business terms

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